• Partake in our Battlefield 2142™ tournament. Battle through the other teams to be the EA Champ!   • Take on the EA SPORTS™ Fight Night Round 3 challenge on the Playstation 3.   • Be a soccer legend in our FIFA 07 challenge on the Xbox 360.   • Compete in the LOTR BFME II, The Rise of the Witch-king and claim the throne.   • Reign as King of the Canyon in our Need for Speed™ Carbon Xbox 360 Challenge.   • Win Cash, EA Champ medals, EA T-shirts, EA game titles, game consoles and more!   • Have an exclusive first ever hands-on preview of Command & Conquer 3 Tiberium Wars™.   • Be the first to witness the highly anticipated EA game titles on the PC, Playstation®3, PSP®, Nintendo Wii and Xbox 360™.   • Try out EA Mobile's latest game offerings for mobile phones!   • Take part in our on-stage contests and stand a chance to win attractive prizes!   THE BUSINESS OF GAMING Industry Forum 16 March, Fri. 2pm - 5pm Game development is a fun and yet serious business. Making games that sell requires a thorough understanding of the game development cycle. This forum aims to equip the audience with a fundamental understanding of the specifics of game development. This includes an overview of the backend of game development, the market overview, value-chain of the game business. While we are not aiming and cannot complete a full game course over this half-day forum, our invited panelists will sufficiently walk you through:   • Expand Knowledge Based On Gaming Progression.   • Grapple With Exciting Game Concepts.   • Discover Cutting-Edge Capabilities Towards Game Development.   • Be Inspired With Technology Possibilities And Proven Successes On Gaming.

FORUM TOPICS:   A Game Developer and Publisher's Perspective   • The Value-Chain: The People, The Market And The Technology   • Network Architecture And Infrastructure   • Localization: Transcending Boundaries And Cultures   Electronic Arts Asia Pacific Pte Ltd         Mobile Game Evolvement In Asia-Pac   • Current Status & Emerging Trends of the Asian Mobile Game Market   • Future Directions and Potential   • Case-Study and Practical Advice for Mobile Game Developers   Mikoishi (Asia Pacific) Pte Ltd         The Game Spy: Futurology Of The Game Content Arena   • The Business of Games And Where It Stands Today   • Evolvement Of Digital Game Content   • Emerging Trends And Technologies   • What Does the Future Hold for Games Over the Next 7-Years (up to 2015)   MDA Singapore         The Integration Between Academic Offerings And The Commercial Sector   • The Nuts and Bolts To Gaming Development   • New Business Initiatives Of The Gaming Landscape   • Exploring Creative Use Of Technologies Towards Content Advancement   • Generating New Ideas And Approaches To The Future Of Interactivity   SIM (Singapore Institute of Management)

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